Potential renters are becoming more and more savvy with social media, and they are able to connect with fellow followers to find out just about anything they want. According to Statista, 73% of Americans have a social network profile. No one can ignore the power this affords those looking for properties or renters to make a connection.
Various social media platforms are full of information on prospective properties, geographic areas of interest, specific neighborhoods, landlords and even property management companies.
Things to know about how social media is a game changer in the rental industry:1. Because of social media, landlords and property managers have been able to save
advertising money. Twitter is a quick and easy way to ask questions about geographic
areas and the properties within. People trust their connections to have the
Connecting people through active posting on Social Media is the norm now, not the exception. Utilizing these networks to increase your rental business or to find the right rental property in the right area makes your search both easier and more efficient, and of course much faster!
answers they seek, so be Twitter aware. It’s a powerful tool where people talk a lot publicly.
2. Utilizing the power of pictures, through Facebook, Pinterest, Snapchat, Zillow, Instagram
and more, landlords and property managers can get pictures out there to share properties
for rent. This definitely helps to create interest! Followers of these social media platforms
can also find properties easily and preview for interest.
3. Google+ is not every other social network. It can reach a broader group, and photos tend to
do especially well here. With people conducting searches on Google, sharing and searching
for information here is a productive way to go,
4. Facebook reaches the masses, so creating or searching for pages that are hosted by
property managers, community groups, other renters or landlords is an effective way to
make a connection. If you are trying to promote a property, post a video walk through
and around to the property to engage your followers.
5. Landlords can search public platforms, such as Facebook, to get personal insights into
whether their potential tenants have trashed prior residences or are in legal trouble.
As long as the Fair Housing Act is not violated, online information becomes a valuable tool
to make decisions about whether or not to rent to the person. The same goes for
bad landlords.
6. Linkedin is a professional site that can serve as a valuable resource for both tenants and
landlords. Individuals and businesses can establish professional images, make connections
and share references. This and other sites are also valuable tools to find a variety of
resources, such as reputable contractors.
Connecting people through active posting on Social Media is the norm now, not the exception. Utilizing these networks to increase your rental business or to find the right rental property in the right area makes your search both easier and more efficient, and of course much faster!
For more information: http://www.landlordstation.com/news/how-social-media-has-changed-the-rental-business/