Marketing your rental property makes a difference in how successful you are as a landlord, and marketing to millennials requires a strategy that’s a bit different than traditional marketing. At McCreary Realty Management, we have been effectively working with millennial tenants for many years, and we’re sharing some tips for how to appeal to this generation.
Defining the Millennial Generation
To understand how to market to millennials, you need to know who they are. This generation was born between 1980 and 2000. They are also known as Generation Y, and they’re the largest group of people in the U.S. With between 76 and 80 million people, it’s larger than the Baby Boomers.
How Millennials Operate
These statistics are important: 85 percent of millennials own smart phones and on average, they use those smart phones 45 times a day. At least 87 percent of the millennial generation is on Facebook, and 5 out of 6 of them interact with companies on social media regularly. People this age love technology, and they want everything in the palm of their hands. They need their smart phones, tablets and internet access wherever they go in the world.
Marketing Strategies
This generation wants to search for housing online. They like to see pictures and read details about available houses. They want to search specifics like neighborhoods and price range. This generation loves that accessibility. They want to pay their rent online and put in maintenance requests online. They will pick up the phone and make a call if they have to, but they prefer written or text communication.
At McCreary, we have had a social media presence since 2008. We are on Facebook and Twitter and we do understand how to reach out to and communicate with the millennials. It helps to have staff here who are part of that generation. We belong to over 100 internet listing sites, so 
our available properties are out there, all over the Internet. Our technology is up to date. We just updated our website so it’s adaptable to any tablet or iPhone or laptop or whatever you’re using.